Last year's cheese tea craze blew up in Asia, resulting in hour-long lines forming outside of the few establishments that sold the unlikely combination. Now, fans of the drink and those curious of the exciting flavor profile won't have to go over seas to experience it, as the popular tea chain 'Happy Lemon' has announced it will be selling its cheese tea variation in locations across New Jersey, Boston and L.A.
While the idea of cheese tea seems unusual to most it's important to note that the beverage features a froth made from a cream cheese-like product and condensed milk. The result is a sweet and creamy concoction that's unlike anything else on the market.
Expansive Cheese Tea Chains
The Cheese Tea Craze Has Spread to the U.S as Happy Lemon Retails It
Trend Themes
1. Cheese Tea Chains Expansion - Tea chains expanding their cheese tea variations in the U.S present opportunities for new flavors, product differentiation, and cross-selling of complementary menu items.
2. Innovation in Unlikely Flavor Combinations - The success of cheese tea in the U.S. suggests that consumers are open to trying new and unusual flavor combinations, which could be applied to other food and beverage products.
3. Sweet and Creamy Beverage Craze - The popularity of cheese tea and its unique flavor profile could inspire the development of new sweet and creamy beverages that appeal to a broad consumer base.
Industry Implications
1. Food and Beverage - The expansion of cheese tea chains presents opportunities for innovation in the food and beverage industry, including new cheese tea flavors and complementary menu items.
2. Hospitality - The success of cheese tea chains could impact the hospitality industry, influencing new menu offerings and unique guest experiences.
3. Retail - Retailers could take advantage of the sweet and creamy beverage trend by developing and marketing new products that cater to consumer demand for unique and indulgent flavors.