If you had to charge a phone using solar power, wind power or fossil fuels, which source of energy would you pick? This was exactly the question NRG asked to people at an airport with a special charging booth.
Knowing that an airport is one of the places where people are most desperate to keep their phones topped up, NRG created a standing charging station with three separate stations to choose which energy source would power their phones. While some people boldly went straight towards the fossil fuels that are harming the environment, others went back and guiltily made the switch to a cleaner energy source.
Just as people have begun to question how their food got from farm (or factory) to table, 'Power Behind the Plug' from NRG is asking people to be equally as inquisitive with how energy is delivered to them.
Mindful Charging Stations
This NRG Charging Station Has People Choose How to Charge a Phone
Trend Themes
1. Energy Source Choice - Companies can offer customers the ability to choose their energy source to increase transparency and environmentally-friendly practices.
2. Eco-friendly Charging - Creating more charging stations that use renewable energy sources like solar and wind power can reduce the environmental impact of phone charging.
3. Consumer Education - Educating consumers about their energy consumption and offering alternative, sustainable options can encourage mindful and responsible energy practices.
Industry Implications
1. Renewable Energy - The renewable energy industry can incorporate charging stations powered by sustainable energy sources to expand their market and promote more environmental-friendly practices.
2. Tech/gadgets - Companies that create tech and gadgets can offer consumers charging options that prioritize sustainable energy sources.
3. Airports/travel - Airports and travel companies can expand their green initiatives by implementing charging stations that prompt travelers to make mindful energy choices.