Face cleansers take all kinds of forms these days, from traditional soaps and liquid washes to jelly cleansers and now powder cleansers, like this charcoal face wash. The Liftarna Charcoal Face Wash Powder (available from the Japan Trend Shop) is described as an "invigorating skin scrub" designed to exfoliate the face while also providing a deep cleanse.
Containing charcoal and artichoke extract, the Japanese skin care product can be used on a daily basis. The facial cleanser consists of a bag containing 32 individual packets. Each pack contains 0.4 grams of powder and one is to be used per face-cleaning session. The packaging also has a no-slip design, making it easy to use, even when hands are wet.
Charcoal Powder Cleansers
This Powdered Charcoal Face Wash Exfoliates as it Detoxes the Skin
Trend Themes
1. Powder Cleansers - The rise of powder cleansers indicates a growing demand for versatile and convenient skincare products that offer customization opportunities.
2. Charcoal-based Cosmetics - Charcoal-based cosmetics provide an innovative solution for detoxing the skin while offering natural, gentle and eco-friendly formula options.
3. Zero-waste Packaging - With the increasing awareness of environmental impact, zero-waste packaging could be a disruptive innovation opportunity to attract conscious consumers by providing eco-friendly, reusable, and creative packaging solutions.
Industry Implications
1. Skincare - The skincare industry could leverage the trend of powder cleansers and charcoal-based cosmetics, firstly, by exploring more innovative, organic, environmentally friendly ingredients, such as algae or mushroom extracts, secondly, by offering customizable products tailored to each individual's skin concerns and needs.
2. Sustainable Packaging - The packaging industry could attract eco-conscious consumers by adopting and promoting zero-waste packaging, such as reusable containers or refillable bottles, as an innovative way to reduce pollution and waste.
3. E-commerce - The success of online retailers, such as Japan Trend Shop that offers niche products like the charcoal powder cleanser, highlights the potential of an untapped e-commerce market that caters to unique and innovative skincare products that cannot be found on mass-market websites.