The dramatic Chanel pre-fall 2013 collection for men blends the design houses' classic styles with opulently appointed men's pieces that look surprisingly wearable. The collection features a number of chunky, oversized sweaters that are covered in bold patterns that blend monochromatic shades with bright pops of color.
The classic Chanel tweed blazer for women is a staple within the haute couture design house; it has undergone a complete reconstruction and is introduced in the men's collection as a luxurious overcoat. The slacks designed for the collection are flannel patterned and actually quite pajama-like, but match well with the scarves and sweaters that exude a similar playful sense of laid-back elegance. While Chanel is a French designer, the fall 2013 collection draws significant influence from Scottish and English heritage.
Pattern-Blocked Flannel Couture
The Chanel Pre-Fall 2013 for Men Keeps Warm While Looking Haute
Trend Themes
1. Bold Patterned Sweaters - There is an opportunity to innovate by creating new and unique patterns for chunky, oversized sweaters that blend monochromatic shades with bright pops of color.
2. Luxurious Men's Overcoats - There is an opportunity to innovate by creating new and unique overcoats for men that are designed with luxurious materials and styles.
3. Playful Laid-back Elegance - There is an opportunity to innovate by creating new clothing styles that exude a playful sense of laid-back elegance.
Industry Implications
1. Fashion - The fashion industry can innovate by creating new patterns for chunky, oversized sweaters and overcoats that are designed with luxurious materials and styles, and by creating new clothing styles that exude a playful sense of laid-back elegance.
2. Textile Manufacturing - Textile manufacturers can innovate by creating new and unique patterns for chunky, oversized sweaters and designing new luxurious materials for overcoats.
3. Marketing and Advertising - Marketing and advertising firms can innovate by focusing on promoting and advertising new clothing styles that exude a playful sense of laid-back elegance.