Imagine being so addicted to Twitter that you tweet constantly--even during childbirth.
Kimora Lee Simmons was in the hospital with boyfriend Djimon Hounsou and she tweeted the whole birth from start to finish.
The official Baby Phat Twitter includes tweets such as, "It’s time !! No turning back! At hospital in labor right now!!" and "Having contractions now! Ooo- wee! It’s like WHOA!"
Note to Kimora Lee Simmons: too much information.
Implications - Contemporary consumers are using social media for more than just staying connected. No longer just a way to pass the time, these websites are becoming ways for customers to create an identity for themselves. Companies could focus on this deep connection to the Internet in order to better develop their items towards the modern shopper.
Twitter Childbirths
Baby Phat CEO Kimora Lee Simmons Tweets While Giving Birth
Trend Themes
1. Social Media Addiction - Companies can develop products and services that tap into the deep connection people have with social media platforms.
2. Personal Branding - Businesses can leverage the trend of customers using social media to create an identity by offering personalized and customized experiences.
3. Real-time Sharing - Opportunities exist for companies to create innovative products and services that allow users to share real-time experiences through social media platforms.
Industry Implications
1. Technology - Technology companies can develop new features and functionalities that enhance the social media experience.
2. E-commerce - E-commerce platforms can offer personalized shopping recommendations based on customers' social media activity and personal branding.
3. Healthcare - Healthcare providers can explore ways to leverage real-time sharing on social media platforms to improve patient care and communication.