Cellular Book

Rollable Display Mobile Device

The First mobile device with rollable display for reading personal information, newspapers and books.
"The device is based on the Readius concept designed by Polymer Vision, they will show the “Cellular-Book” at 3GSM World Congress in Barcelona on February 12th. Its main purpose is to read newspapers, books and personal data.
Cellular-Book is smaller then a standard mobile phone, it sports a 5-inch screen that rolls out and displays 16 grey-levels on a high contrast, reflective light paper display by Polymer Vision. Since there is no back-lighting it cannot be read in the dark, but they say it works in bright sunlight. Rather then rolling out the screen as we would expect with this technology, the Cellular-Reader unfolds from a set of three hinges which expands the display to its maximum size of 5-inches. Data will be sent out via TIM's mobile network to the Cellular-Book via EDGE/UMTS. No word on price, but Italy gets the 4GB wonder-book first, obviously."
Trend Themes
1. Rollable Display Technology - Disruptive innovation opportunity: Develop rollable display technology for various mobile devices beyond just reading personal information, newspapers, and books.
2. Reflective Light Paper Display - Disruptive innovation opportunity: Enhance reflective light paper display technology to enable improved readability in various lighting conditions, including dark environments.
3. Compact and Portable Mobile Devices - Disruptive innovation opportunity: Create compact and portable mobile devices with multi-functional capabilities, such as reading newspapers, books, and personal data.
Industry Implications
1. E-reader Devices - Disruptive innovation opportunity: Integrate rollable display technology into e-reader devices to provide a flexible reading experience for users.
2. Mobile Technology - Disruptive innovation opportunity: Explore the application of reflective light paper display technology in various mobile devices, revolutionizing their readability in different lighting conditions.
3. Publishing and Media - Disruptive innovation opportunity: Collaborate with publishers and media companies to develop content specifically optimized for compact and portable mobile devices with rollable display technology.

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