The trend towards long and sexy hair has sprouted a completely new craze: human hair extensions. Wholeheartedly embraced by celebrities like Jessica Simpson and Kirsten Dunst, everyday girls are jumping on the bandwagon and attaching real human hair extensions to their own less-than-luscious locks. The results are gorgeous and completely believable!
Implications - A popular hair extension brand that has fans like Paris Hilton is called Great Lengths. They attach the hair extensions by using a special "synthesized keratin protein" that acts as a glue to help connect the fake hair to the real. Once the hair is glued in place, stylists use heat to finalize your new long-haired style. To get a head full of hair will cost you around $2,000.
Lengthening Goldie Locks
Human Hair Extensions Have Celebrities and the Mainstream Getting Longer
Trend Themes
1. Long and Sexy Hair - Disruptive innovation opportunity: Develop affordable and easy-to-use human hair extensions for everyday girls to achieve long and sexy hair.
2. Celebrities Influencing Hair Trends - Disruptive innovation opportunity: Create a platform that connects celebrities with hair extension brands, allowing them to endorse and promote the products to a wider audience.
3. Advancements in Hair Extension Technology - Disruptive innovation opportunity: Research and develop new methods of attaching hair extensions that are more convenient, cost-effective, and long-lasting.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Introduce innovative and sustainable hair extension products to meet the growing demand in the beauty and personal care industry.
2. Celebrity Endorsements - Disruptive innovation opportunity: Build a specialized agency focused on connecting celebrities with relevant brands, particularly in the hair extension industry.
3. Hair Extension Technology - Disruptive innovation opportunity: Collaborate with hair stylists and scientists to develop advanced technologies for attaching and styling hair extensions, revolutionizing the hair extension industry.