Chipotle is celebrating back-to-school by launching a new promotion that provides students with free drinks throughout the month of September. While many students dread the thought of returning to school, this promotion helps to make the transition a little bit easier.
The new promotion allows high school and college-aged students to grab a free drink from Chipotle with the purchase of any in-store entree. In order to claim their free fountain drink or iced tea, students will have to show a valid student ID. The drinks are limited to one per person, per visit, meaning students will have to come into the store and make their own purchase rather than having a friend grab their drink for them.
The new promotion demonstrates how the fast casual chain is attempting to win back young consumers by getting them into Chipotle stores.
Student-Targeted Restaurant Promotions
Chipotle is Celebrating Back-to-School with Free Drinks
Trend Themes
1. Back-to-school Promotions - There is an opportunity for other restaurants or businesses to offer special promotions or discounts targeted at students during the back-to-school season.
2. Targeted Marketing - Developing targeted marketing campaigns to appeal to specific demographics like students can be an effective way to win back customers and increase sales.
3. Incentivized Purchasing - Offering freebies or incentives with purchase (like Chipotle's free drink) can be a successful strategy to increase sales and build brand loyalty.
Industry Implications
1. Fast-casual Restaurants - Other fast-casual restaurant chains could benefit from developing similar promotions to attract young customers and encourage repeat business.
2. Beverage Companies - Beverage companies could potentially partner with restaurants or offer their own promotions to target student consumers during the back-to-school season.
3. Marketing and Advertising - Marketing and advertising firms could help businesses develop targeted campaigns to reach specific demographic groups like students.