According to a recent survey, 65% of Ontarians missed celebrating milestones (like birthdays and anniversaries) because of the COVID-19 pandemic. To help them make up for lost time and celebrate these special milestones with loved ones, OpenTable, "the world's leading provider of online restaurant reservations and part of Bookings Holdings, Inc.," created a list of the 100 Best Restaurants in Canada for Do-Overs.
The aim of the list, which spans from Quebec to British Columbia, is to "help diners navigate the highest rated hot spots for great dining and memorable nights." The list is based on a score made up of overall diner rating, user clout, the total number of reviews, and regional overall rating.
In light of recent vaccination requirements, Open Table has also launched a map that identifies what restaurants require proof of vaccination against COVID-19 to dine.
Event Do-Over Campaigns
Open Table is Helping You Celebrate Missed Occasions
Trend Themes
1. Missed Occasion Celebrations - Opportunities to capitalize on consumer demand for celebrating milestones missed during the COVID-19 pandemic exist for event planning and personalized gift industries.
2. Restaurant Do-over Campaigns - Restaurants can take advantage of the growing trend of event do-over campaigns to target consumers looking for memorable dining experiences.
3. Vaccination Requirement Mapping - Technology companies can create innovative solutions to help consumers navigate vaccination requirements for various establishments, including restaurants and event venues.
Industry Implications
1. Event Planning - Event planning companies have the opportunity to offer specialized services for missed occasion celebrations to meet the growing demand for personalized and unique experiences.
2. Personalized Gifts - The personalized gift industry can cater to the growing demand for commemorating missed occasions by offering unique and customized gift options to consumers.
3. Restaurants - Restaurants can take advantage of the growing trend of event do-over campaigns to increase profits and attract new customers by offering memorable dining experiences.