This Cat Paw cup is absolutely adorable. Priced at $30 USD, the glassware has turned into quite the collector's item as it gained immense attention from consumers. In fact, third-party websites are reselling Starbucks' product for a whopping $269 USD.
The Cat Paw cup is two-layered. While the first takes the shape of a normal oval glass, the second layer is shaped like a paw. When one pours liquid into the product, it takes the shape of a feline's extremity.
Perhaps the popularity of the cat paw cup can be tied to two things. For one, there is the status of Starbucks as a coffee-honoring mega-brand. Secondly, however, it is the product's theme. As cats have become obsessively popular on the web, it really comes as no surprise that that would have a physical extension.
Adorable Cat Paw Cups
This Feline-inspired Glassware is Part of Starbucks' Spring 2019 Collection
Trend Themes
1. Collector's Item Glassware - The popularity of the Cat Paw cup as a collector's item presents an opportunity for brands to create unique and limited-edition glassware designs.
2. Themed Product Extensions - The success of the Cat Paw cup showcases the potential for brands to create themed product extensions that tap into popular trends, such as the obsession with cats.
3. Resale Market for Unique Products - The resale market for Starbucks' Cat Paw cup highlights the demand for unique and exclusive products, presenting an opportunity for brands to create limited-edition items with high resale value.
Industry Implications
1. Houseware and Home Decor - The success of the Cat Paw cup in the glassware market reveals the potential for innovative and themed houseware designs that appeal to consumers' desire for unique and whimsical items.
2. Food and Beverage - The popularity of Starbucks' Cat Paw cup demonstrates the opportunity for food and beverage companies to collaborate with popular brands and introduce novelty items that generate buzz and excitement among consumers.
3. E-commerce and Resale - The resale market for the Cat Paw cup highlights the potential for e-commerce platforms and resale businesses to tap into the demand for exclusive and limited-edition products.