Carro is a brand from Argentina dedicated to design and re-inventing style. For example, the company relies upon recycled tailoring for its bags.
The products of Carro are truly unique. There are beautiful prints inside the bags, which also keep the original labels of historical tailor's shops from Buenos Aires and around the world.
Handmade work, rare materials and a nostalgic feel complete the cocktail of Carro's creations.
Implications - In a society increasingly obsessed with sustainability and environmentally friendly products, one of the best ways a brand can engender goodwill from the general public is by creating products that trumpet and celebrate their Greenness. By attaching itself to the eco-movement, the brand is viewed as one with reverence for the health of consumers.
Heritage Bags
Carro Creates Retro Bags With Recycled Tailoring
Trend Themes
1. Sustainable Fashion - Carro's use of recycled tailoring highlights the trend towards sustainable fashion.
2. Nostalgic Design - Carro's incorporation of historical tailor's shops labels taps into the trend for nostalgic design.
3. Handmade Craftsmanship - Carro's emphasis on handmade work aligns with the trend for appreciating artisanal craftsmanship.
Industry Implications
1. Fashion - Carro's unique bags offer disruptive innovation opportunities in the fashion industry.
2. Sustainability - Carro's use of recycled materials presents disruptive innovation opportunities in the sustainability industry.
3. Artisanal Goods - Carro's emphasis on handmade craftsmanship opens up disruptive innovation opportunities in the artisanal goods industry.