The Career Times ad campaign makes switching jobs look as easy as changing clothes.
The main point of the ad is that changing jobs is only quick and easy with Career Times. Interestingly, this job search tool is actually a print newspaper "Free every Monday with the Cape Times," according to the site. Even though job postings are usually up online, the Career Times ad campaign encourages people to take any and all avenues to finding that career they love.
Conceived and executed by Cape Town-based ad agency Lowe Bull, the Career Times ad campaign is simple and clever with a very clear message. It also speaks to people's inner wish that career changes were as simple as changing a shirt.
Clever Undressing Campaigns
The Career Times Ads Help People Switch Jobs Fast
Trend Themes
1. Quick Job Switching - The Career Times campaign highlights the trend of making it easier and faster for people to switch jobs.
2. Print Advertisement for Job Posting - The Career Times demonstrates the trend of using print media for job postings and recruitment.
3. Emphasizing the Importance of Career Satisfaction - The Career Times campaign emphasizes the trend of prioritizing career satisfaction over job stability or security.
Industry Implications
1. Advertising and Marketing - The Career Times campaign presents disruptive innovation opportunities in creative advertising and marketing for job search tools and platforms.
2. Print Media - The Career Times campaign highlights the potential for print media, even in the digital age, to still be a viable platform for job postings.
3. Job Search and Recruitment Platforms - The Career Times campaign underscores the need for job search and recruitment platforms to focus on user experience and making job switching easier and faster.