There's been a great deal of hype surrounding the new comic book turned movie, and to capitalize on the excitement, Diesel has launched the limited edition Captain America 'Only the Brave' cologne. The macho fragrance is usually contained within a fist-shaped flask, but what's far more impressive than anonymous knuckles is the hand of the legendary superhero.
The bottle is painted with a metallic blue finish to mimic the costume of the brawny vigilante. A pixellated emblem is printed on the the side, referencing the design of the champion's shield, and the low-res printed medium. A two-fingered silver ring brands the fist with the label's name, and a silver spritzer is positioned as if a slim bottle is being grasped within the Captain America 'Only the Brave' cologne.
Punch-Packing Perfumes
Captain America 'Only the Brave' is a Superheroic Scent
Trend Themes
1. Superhero-themed Fragrances - Creating fragrances inspired by superheroes is a potential disruptive innovation opportunity for the fragrance industry.
2. Limited Edition Bottle Designs - Releasing limited edition fragrances with unique bottle designs, such as the Captain America 'Only the Brave', can attract collectors and provide a new revenue stream for fragrance companies.
3. Cross-promotion of Products - Partnering with popular comic books or superhero movies, as Diesel did with Captain America, can provide a wider audience reach and increase sales for both the fragrance and entertainment industries.
Industry Implications
1. Fragrance - The fragrance industry can explore creating fragrances inspired by popular culture to attract a wider audience and increase sales, as demonstrated by the Captain America 'Only the Brave' cologne.
2. Collectibles - Releasing limited edition fragrances with unique designs, such as the Captain America 'Only the Brave' cologne, can provide a new revenue stream for the collectibles industry.
3. Entertainment - Partnering with fragrance companies to release products inspired by popular franchises, such as Captain America, can provide a new revenue stream for the entertainment industry and increase product awareness among fans.