Joining fun places like breweries and wineries comes America's first "weedery," complete with cannabis tours, a restaurant and even a gift shop. Cannabis culture in Colorado has been increasing ever since the use and sale of marijuana became legal. The Colorado Cannabis Ranch & Amphitheater is taking the business potential of this plant to its fullest.
Instead of just acting as a dispensary, this ranch will offer a purchasable experience. People will come on the cannabis tours to see how marijuana is grown and become informed about the different strains before they make a purchase. There will even be an outdoor amphitheater for concert series, as the founder of the Ranch explains that "marijuana and music go together extremely well."
The success of the Ranch is sure to resonate with young people and has the potential to act as a cultural hub for gatherings as well.
Experiential Cannabis Tours
The US's 1st Weedery is Opening Complete with a Restaurant & Gift Shop
Trend Themes
1. Experiential Cannabis Tours - As legalization of cannabis continues, creating unique experiences for consumers will provide disruptive innovation opportunities in the tourism industry.
2. Cannabis-based Hospitality - The advent of 'weederies' and cannabis-themed restaurants and gift shops creates room for innovative partnerships with hotels and resorts who cater to cannabis-interested travelers.
3. Cannabis-infused Entertainment - The coupling of cannabis and music at outdoor amphitheaters may open opportunities for innovative events and festivals in the event planning industry.
Industry Implications
1. Hospitality - As the cannabis industry grows, hotels and resorts can benefit from creating cannabis-friendly experiences, such as providing tours, concierge services and relevant information.
2. Tourism - The rise of 'weederies' and cannabis-centric destinations can disrupt traditional tourism models, presenting opportunities for tour operators and destination marketing professionals.
3. Event Planning - Cannabis infused entertainment like music concerts, theater productions and festivals may require event planners and organizers to adapt and create events aimed at the growing cannabis consumer base.