In Bloom was a three-day cannabis festival, featuring multi-experiential activations that "stimulated the mind, activated the senses, and connected a growing community." The event was hosted by Broccoli Magazine -- a pot-centric publication, in Portland and the attendees, as well as Vogue, had identified the vibe as 'weed prom.'
The In Bloom cannabis festival boasted musical performances, artistically charged and florally themed experimental installations, a number of panels (including one on entrepreneurship), hands-on and CBD-inspired workshops, live podcasts, a welcome dinner, a pop-up designer marketplace, and more. Thus, Broccoli Magazine's cannabis festival featured many interactive components that engaged and entertained the public. It highlighted the properties of the cannabis plant and it created networking opportunities for those who attended.
Photo Credits: Jaclyn Campanero / Broccoli Magazine
Prom-Like Cannabis Festivals
Broccoli Magazine's In Bloom Event Was Attended Mostly by Women
Trend Themes
1. Interactive Cannabis Festivals - Cannabis festivals that offer multi-experiential activations for attendees to stimulate their senses and connect with the community provide an opportunity for businesses to showcase their products and services.
2. Florally-themed Cannabis Events - Cannabis events that incorporate floral installations and themes create an experience that appeals specifically to young women, and create opportunities for businesses catering to this demographic.
3. Cbd-inspired Workshops - Workshops that educate attendees on the benefits of CBD and its various uses not only offer a unique and interactive experience for consumers, but also create opportunities for businesses to market their CBD products and services.
Industry Implications
1. Cannabis Industry - Cannabis businesses can leverage interactive festivals and events to showcase their products and services and engage with their target audience.
2. Event Planning Industry - Event planning businesses can capitalize on the trend of florally-themed and interactive cannabis festivals by creating unique and engaging experiences for attendees.
3. CBD Industry - CBD businesses can use CBD-inspired workshops at cannabis festivals to educate consumers about the health benefits of CBD and promote their products and services.