Ever wonder what happens to those light test pictures taken during photo shoots? They end up at Light-Test.com. This website is full of the test shots that have previously been unpublished.
Take a look though the above gallery to see people behaving in a natural state and completely unaware that these photos would one day make themselves public. These pictures are definitely interesting because they are so raw.
Implications - In Western culture today, the media forces the majority of consumers to consider physical appearance and materialism as a top priority. Businesses that embrace consumers' natural and genuine characteristics and qualities as they are will appeal to large numbers of consumers. Businesses who engage in similar behavior will restore their clients' confidence and self-worth.
Candid Photography
Light-Test.com Publishes Raw Shots of Subjects
Trend Themes
1. Raw Photography - Publishing candid and untouched photos presents an opportunity for businesses to appeal to consumers who value authenticity and natural beauty.
2. Authenticity Marketing - Embracing the natural qualities of consumers can help businesses stand out in a culture that values physical appearance and materialism.
3. Unedited Content - The trend of showcasing raw and unedited content provides businesses with an opportunity to differentiate themselves from their polished competitors.
Industry Implications
1. Photography - Photography businesses can offer clients the option to showcase raw and untouched photos for a more authentic experience.
2. Beauty and Fashion - Brands in the beauty and fashion industries can embrace natural beauty by featuring unretouched models and highlighting individuality.
3. Marketing - Marketing agencies can promote authenticity and individuality as a way to stand out in a crowded marketplace dominated by polished advertising.