Would you have guessed that this Cancer Society of Finland army ad was designed to induce awareness into the side effect of smoking? The fine print reads, "A jamming sex machine? Stop smoking." With the help of the 358 Helsinki advertising agency, this print ad, which visually likens a penis to a machine gun, targets a specific breed of individual.
According to the campaign, the main sexual and artillery interests of militarily men are used symbolically to raise the issue of the negative effect the addiction has on blood circulation, and hence bedroom performance. If this Cancer Society of Finland army ad fails to sway the soldier community, I honestly don't know what will.
Masochistic Health Marketing
The Cancer Society of Finland Army Ad Aims Where it Hurts
Trend Themes
1. Provocative Health Marketing - Disruptive innovation opportunity: Create bold and attention-grabbing campaigns that use shock value to raise awareness about health issues.
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Industry Implications
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