The Camper Lyon Store was designed by Dutch designers Studio Makkink & Bey who were commissioned to create this memorable French interior for the comfy shoe retailer.
Taking inspiration from the basic movement of walking, Studio Makkink & Bay explored the way individuals move through space, and have created an all-white interior with some intriguing points of emphasis.
Giving visitors the illusion of space, the interior highlights architecturally drafted graphics that resemble stairwells executed in a 2D way. The shop’s physical stairs and stools are juxtaposed against a series of flat images and are outlined with red edges, giving this design a branded aesthetic staying true to Camper’s colors. The Camper Lyon store features a bold design equipped with varying furniture sizes that give the retail space depth and visual interest.
Optically Deceiving Shops
The Camper Lyon Store Features Architectural Drawings
Trend Themes
-
Architectural Drawing Graphics — The use of architectural drawing graphics in retail spaces to give the illusion of space and depth could lead to a trend of immersive and visually interesting interiors.
-
Flat Image Design — Using flat images in juxtaposition with physical furniture and objects in retail spaces could lead to a trend of visually striking and creative design.
-
Branded Aesthetics — Incorporating branded aesthetics like Camper’s red edges and colors into retail space designs could lead to a trend of creating cohesive and memorable brand experiences for customers.
Industry Implications
-
Retail — Retail businesses could benefit from implementing visually interesting and immersive designs to attract and retain customers.
-
Architecture and Interior Design — Architects and interior designers could explore the use of architectural drawing graphics and flat images in their designs to create unique and visually striking retail spaces.
-
Branding and Marketing — Branding and marketing professionals could use branded aesthetics in their designs to create cohesive and memorable brand experiences for customers in retail spaces.