The Camper Lyon Store was designed by Dutch designers Studio Makkink & Bey who were commissioned to create this memorable French interior for the comfy shoe retailer.
Taking inspiration from the basic movement of walking, Studio Makkink & Bay explored the way individuals move through space, and have created an all-white interior with some intriguing points of emphasis.
Giving visitors the illusion of space, the interior highlights architecturally drafted graphics that resemble stairwells executed in a 2D way. The shop’s physical stairs and stools are juxtaposed against a series of flat images and are outlined with red edges, giving this design a branded aesthetic staying true to Camper’s colors. The Camper Lyon store features a bold design equipped with varying furniture sizes that give the retail space depth and visual interest.
Optically Deceiving Shops
The Camper Lyon Store Features Architectural Drawings
Trend Themes
1. Architectural Drawing Graphics - The use of architectural drawing graphics in retail spaces to give the illusion of space and depth could lead to a trend of immersive and visually interesting interiors.
2. Flat Image Design - Using flat images in juxtaposition with physical furniture and objects in retail spaces could lead to a trend of visually striking and creative design.
3. Branded Aesthetics - Incorporating branded aesthetics like Camper’s red edges and colors into retail space designs could lead to a trend of creating cohesive and memorable brand experiences for customers.
Industry Implications
1. Retail - Retail businesses could benefit from implementing visually interesting and immersive designs to attract and retain customers.
2. Architecture and Interior Design - Architects and interior designers could explore the use of architectural drawing graphics and flat images in their designs to create unique and visually striking retail spaces.
3. Branding and Marketing - Branding and marketing professionals could use branded aesthetics in their designs to create cohesive and memorable brand experiences for customers in retail spaces.