Spanish footwear brand Camper has unveiled the 'Camper Fall/Winter 2021' collection, a cohesive line-up of technical garments and functional footwear with high-fashion appeal.
Minimalist looks and utility-focused designs dominate this capsule, which consists of a range of footwear and apparel. A standout piece within the collection is the 'TEIX' shoe, which first made its debut as a collaboration with Kiko Kostadinov in 2019. The eye-catching shoe consists of bright white uppers, Camper red laces, a thick, jet-black outsole, and black stitching. Other pieces in the collection include the sustainability-constructed 'Karst' sneaker boot and the unisex 'Walden' boot.
No doubt, this collection seeks to borrow familiar hiking elements and push them to exaggerated extremes, which explains the appearance of extra-long rain jackets, oversized nylon pants, and starkly contrasted sneaker colorways.
Utility-Focused Fashion Collections
The Camper Fall/Winter 2021 Collection Celebrates Exploration
Trend Themes
1. Utility-focused Fashion - There is an opportunity for apparel companies to design and market clothing that offers more than style, but also emphasizes practicality and functionality.
2. Sustainable Footwear - As consumers become more conscious of their carbon footprint, footwear companies should prioritize exploiting sustainable materials and manufacturing methods in order to meet the demand for eco-friendly products.
3. Exaggerated Hiking Elements - There is a trend for companies to incorporate familiar hiking features into their products and exaggerate them in order to create high-fashion statement pieces.
Industry Implications
1. Apparel - Within the apparel sector, there is an opportunity to design practical and functional pieces that offer more than just visual appeal.
2. Footwear - There is a growing market for sustainable footwear, as environmentally friendly manufacturing and materials can be exploited to differentiate companies and target consumers who prioritize environmentally conscious production.
3. Fashion - Companies can incorporate hiking-inspired elements into their products in a more exaggerated way, creating unique statement pieces within the fashion space.