In celebration of the Calvin Klein branding going platinum, the chic fashion house has released the Calvin Klein SS 2014 Collection for men in shimmering metallics.
Changing pace from its iconic white brand, Calvin Klein has decided to up their usual fabulousness and go with platinum rebranding. Starting with accessories and fragrances the iconic company hopes to have the entire Calvin Klein rebranded to the platinum status it desires. Building its way up with apparel, the Calvin Klein SS 2014 Collection for men has undergone some platinum treatment of its very own. Next seasons collection features a line of fine tailored suit jackets and dress pants in dazzling shimmery colors such as gold and silver.
This collection is definitely suited for the man that dares to be dazzling.
Celebratory Metallic Menswear
The Calvin Klein SS 2014 Collection Goes Platnium
Trend Themes
1. Platinum Branding - More companies will adopt platinum branding, with a focus on innovative and luxurious products and services.
2. Metallic Menswear - Fashion brands will incorporate metallics into their men's collections, creating bold and trendsetting pieces.
3. Shimmery Colors - Fashion brands will experiment with shimmery colors, creating unique and eye-catching collections.
Industry Implications
1. Fashion & Apparel - Fashion brands will need to continuously innovate and experiment with new materials, colors and textures, offering consumers exciting and daring collections.
2. Luxury Goods - Luxury brands will need to adopt innovative and bold strategies to differentiate themselves and appeal to consumers who crave unique and luxurious products and experiences.
3. Beauty & Fragrance - Beauty and fragrance brands will need to leverage the power of branding and packaging to appeal to consumers who are looking for products that make them feel special and glamorous.