Calvin Klein's Spring/Summer 2013 line made its official debut in-house where it gathered an assortment of male and female models. The industrial-esque home remained minimal throughout with few paintings and embellishments erected on behalf of the brand.
The sterile backdrop resonated with the bare bones style of the Spring/Summer 2013 apparel. The brand in many ways channeled its early 1990s collections, seen in the all-denim ensembles, grey scale garments and its known preference for undergarments essentials in the forms of basic black, white and navy briefs.
Present alongside these intimates were also busy graphic patterns, shown to the public in the forms of full length pant suits. This in turn places the Calvin Klein house somewhere in between mod and classic.
House-Held Fashion Launches
Calvin Klein's Spring/Summer 2013 Presentation is Home-Bound
Trend Themes
1. In-house Fashion Shows - Fashion brands should consider hosting in-house shows to elevate their brand identity and create a unique experience for consumers.
2. Minimalism Revival - The resurgence of minimalism in fashion presents an opportunity for brands to differentiate themselves by offering simple yet stylish designs.
3. Graphic Patterns - Incorporating busy graphic patterns in clothing designs can add a modern twist to classic styles and attract younger consumers.
Industry Implications
1. Fashion - Fashion brands should keep up with the changing trends of in-house shows and minimalism to stay relevant and appeal to consumers.
2. Interior Design - The trend of in-house fashion shows can inspire interior designers to create unique spaces that can be used for similar events.
3. Textile Manufacturing - The popularity of graphic patterns in fashion creates an opportunity for textile manufacturers to produce unique and eye-catching fabric designs.