Calvin Klein has launched a six-part video series, CKunfiltered Jeans, in an effort to answer some of the most asked questions about jeans.
Denim is a core part of Calvin Klein's brand, and because of that, this video series aims to empower individuals to feel confident sporting jeans. The videos will be hosted by London-based fashion expert Nell Kalonji. Kalonji will share her expertise on six different jean types: summer jeans, mom jeans, baggy jeans, skinny jeans, and colored jeans.
To develop these six topics, Calvin Klein worked with Google's Creative Works team, who helped analyze the top searched questions related to denim in Europe. Jeans are one of the most universally worn items of clothing, however many don't feel confident in them. This video series will authentically and honestly help individuals make the best jean purchases.
Educational Fashion Videos
Calvin Klein Launched Videos That Will Answer All Denim-Related Queries
Trend Themes
1. Fashion Education Videos - Brands can use educational videos to empower their customers and help them make more informed purchasing decisions.
2. Collaborating with Google's Creative Works Team - Collaborating with innovative companies can unlock valuable insights and data that brands can use to improve their products and services.
3. Promoting Confidence in Wearing Jeans - Brands can create innovative marketing campaigns that focus on empowering their customers and promoting body positivity.
Industry Implications
1. Fashion Retail - Fashion retailers can create educational content to help their customers make better purchasing decisions.
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3. Online Education - Online education platforms can partner with fashion brands to create courses and videos that educate individuals on fashion and style.