CALIA, the women's performance wear brand under the DICK'S Sporting Goods umbrella, has launched a new ad campaign titled 'CALIA Inspire: There's Beauty In The Burn,' highlighting its latest fabric and apparel collection, Inspire. This versatile collection is designed to seamlessly transition from high to low-intensity workouts, addressing the perennial trade-off between style and performance.
The Inspire fabric features innovative technologies such as LYCRA® ADAPTIV, offering lightweight support and subtle compression that responds to body movement, along with BodyFree Technology to inhibit odor, BodyBreeze Wicking Technology for moisture management, and UPF Technology for UV protection during outdoor activities. This blend of performance-enhancing features ensures activewear that not only looks and feels good but also delivers optimal comfort and functionality across all sizes.
CALIA Inspire can be purchased online and in stores at DICK's Sporting Goods.
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Trend Themes
1. Performance-enhancing Technologies - Exploring innovative fabrics and technologies to enhance activewear functionality and comfort.
2. Seamless Transition - Designing collections that can smoothly shift from high to low-intensity workouts without compromising style.
3. Multi-functional Activewear - Creating versatile apparel that caters to diverse workout intensities and outdoor activities.
Industry Implications
1. Sports Apparel - Incorporating advanced technologies and performance features into athletic clothing for improved user experience.
2. Retail and E-commerce - Developing strategies to seamlessly offer performance apparel collections both online and in physical stores.
3. Textile and Fabric Innovation - Investing in the development of new fabrics and technologies to enhance the functionality and comfort of activewear.