This flip book commercial is a superbly creative idea. Barcelona-based advertising agency Caldas Naya, art director Oriol Sendra and creative director Gustavo Caldas have really outdone themselves with this television spot.
Picturing a couple seated on a couch, a flip book instantly transforms their boring living room into a brand new word of exciting adventures.
From snowboarding to clubbing, check out the action in the video above!
Implications - Advertising concepts like this flip book concept continue to stay popular with consumers as they offer escapes from everyday life. Businesses with interactive packaging that allows consumers to take a journey away from their mundane lives are appealing as they offer a desirable escape. Companies should continue to look for ways to get consumers interacting with their products.
Flip Book Filmography
Advertising Agency Caldas Naya Takes You on an Adventure
Trend Themes
1. Interactive Packaging - Businesses with interactive packaging that allows consumers to take a journey away from their mundane lives are appealing as they offer a desirable escape.
2. Immersive Advertising - Advertising concepts like this flip book concept continue to stay popular with consumers as they offer escapes from everyday life.
3. Creative Storytelling - Companies should continue to look for ways to get consumers interacting with their products through creative storytelling techniques.
Industry Implications
1. Packaging - Packaging companies should consider incorporating interactive elements into their product designs to create a customer experience that goes beyond the product itself.
2. Advertising - Advertising agencies should experiment with immersive concepts like flip book commercials to engage audiences and stand out from competitors.
3. Entertainment - Companies in the entertainment industry can leverage interactive packaging and creative storytelling techniques to create multi-sensory experiences for their customers.