C4 Energy, "the official energy drink of Major League Soccer’s Austin FC and fastest-growing energy drink brand," recently announced the launch of a limited-edition custom flavor and can, the C4 Energy Mango Lime. The new beverage features the sports leagues iconic colorways, Verde and black, and boasts the team's crest 'Estamos Listos.' Like all of C4 Energy's beverages, the drink is made without artificial colors and dyes and contains zero sugar or carbs.
"As two Austin-based companies, C4® Energy’s partnership with Austin FC is extremely special to us," said Doss Cunningham, Chief Executive Officer of Nutrabolt. "We can feel the excitement and energy in the air leading up to the opening of Austin FC’s new Q2 Stadium, and we’re thrilled to be part of this momentous occasion for our city. We look forward to continuing C4®’s commitment to sports, Austin FC, and our community."
Fans can find the new C4 Energy Mango Lime, alongside other flavors from the brand, all season long at Austin FC's newest stadium.
Energy Drink Sports League Partnerships
C4 Energy Joins Forces with Austin FC for New Launches
Trend Themes
1. Energy Drink Sports League Partnerships - Brands partnering with sports leagues to promote energy drinks through sports is a growing trend.
2. Limited-edition Custom Flavor and Can Launches - Limited-edition custom flavor and can launches by energy drink brands in partnership with sports leagues can create hype and consumer demand.
3. Zero-sugar and Zero-carb Beverages - Energy drink brands promoting zero-sugar and zero-carb products are a trend driven by consumer health concerns and preferences.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of energy drink sports league partnerships by collaborating with sports leagues to create new product offerings.
2. Sports Industry - The sports industry can leverage partnerships with energy drink brands to increase revenue and provide fans with unique experiences and exclusive offerings.
3. Health and Wellness Industry - The health and wellness industry can disrupt the energy drink market by promoting and offering healthier alternatives to traditional sugar-laden energy drinks.