These ads for Burger King UK depict moms as samurai warriors and knights and assures them that the lunch battle is over.
Thanks to the new BK Angus Mini-Burgers, a perennial kid favorite that is prepared with quality that any mom can feel good about, moms can now enjoy a peaceful battle-free day.
What I like best about these ads is not the overall concept, which is pretty solid in itself, but the execution--the samurai outfit and knight armor are creatively built out of cooking and kitchen tools.
The June 2008 campaign was photographed by Tony D’Orio for Crispin Porter + Bogusky with the creative team of Rob Reilly, James Dawson-Hollis, Bill Wright, Lynn Born, Dan Treichel, Andrew Ure, and Michael Ludwig.
Warrior Moms for Healthy Lunches
Burger King 'The Battle is Over' Ads
Trend Themes
1. Warrior Moms - Empowering moms in advertising can disrupt traditional gender stereotypes in marketing.
2. Quality Kids' Meals - High-quality ingredients and more nutritious fast food options can disrupt the notion of fast food as unhealthy.
3. Creative Advertising - Innovative ad campaigns that use unique and unconventional concepts can disrupt traditional advertising methods.
Industry Implications
1. Fast Food - Fast food restaurants can disrupt the industry by appealing to health-conscious parents who want high-quality and nutritious options for their kids.
2. Marketing and Advertising - Ad agencies can disrupt the industry by creating campaigns that challenge traditional gender roles and use creative concepts.
3. Consumer Goods - Consumer goods companies can disrupt the industry by offering healthier, high-quality options that appeal to parents' desire for better nutrition for their children.