Burberry is following a successful strategy of updating the preppy look and reached new markets. Now Burberry is changing its attitude toward jewelry too. The new jewelry line will be introduced in the spring. Christopher Bailey designed the line along the idea of a "luxury warrior."
Opulent brand and price tag, it also almost has a Goth look.
Implications - To adapt to the quick changes of consumer taste, fashion brands must be versatile. Burberry's move towards producing jewelry allows the company to tread water in different markets that are potentially profitable. It's good to know where your roots are and cater to those who are passionate about the initial product you're well-known for. However, success is all about adaptation and finding out how you can expand your product so that it appeals to others.
Luxury Warrior Jewelry
Christopher Bailey Does Burberry Design
Trend Themes
1. Luxury Warrior Jewelry - Fashion brands can expand their product lines into the jewelry industry, catering to different markets and staying adaptable to changing consumer tastes.
2. Preppy to Goth - Fashion brands can explore the fusion of preppy and goth styles in their designs, creating unique and edgy products.
3. Versatility in Fashion - Fashion brands must be versatile and explore new product lines to succeed in a competitive industry.
Industry Implications
1. Fashion Industry - Expanding into the jewelry industry can provide new opportunities for growth and profitability for fashion brands.
2. Luxury Goods Industry - Offering high-end jewelry with a goth twist can attract a new segment of customers interested in edgier luxury products.
3. Adaptive Retail Industry - Staying adaptable to the ever-changing consumer tastes and exploring new markets can set fashion retailers apart in a competitive industry.