This carbon composite, Y-framed bike (designed by Harald Cramer) features a donut seat. The saddle isn't round, but it does have a hole in it to purportedly cool your bum. Oryx will custom-make each bike which begs the question of how much these two-wheeled speedracers will cost. These bicycles seem suited for professional biker-types or anyone else who wants to shave 1.8 seconds off their best mile time.
Implications - As the North American market becomes saturated with similar products that are readily available to each social class, consumers are finding it difficult to differentiate themselves from their peers. As such, customization in items is becoming greatly valued because it offers consumers the validating sense that what they are buying is one-of-a-kind. Corporations should follow suit and offer highly customizable products.
Bum-Cooling Bicycle
The Oryx
Trend Themes
1. Customization in Products - Offering highly customizable products can provide a sense of validation to consumers in a saturated market.
2. Differentiation Through Design - Consumers seek products that stand out from their peers, creating opportunities for unique and innovative designs.
3. Enhancing User Experience - Incorporating features that improve comfort, like bum-cooling seats, can attract consumers looking for enhanced experiences.
Industry Implications
1. Bicycle Manufacturing - Bicycle manufacturers can explore incorporating innovative designs, such as donut-shaped seats, to differentiate their products.
2. Sports and Fitness - The sports and fitness industry can capitalize on the demand for products that enhance performance and comfort during physical activities.
3. Customization Services - Companies specializing in customization services can cater to consumers' desire for unique and personalized products.