Few things can match the refreshing feeling of cracking open a cold beer on a hot day, and to help drinkers cool off in a sustainable way, Budweiser launched a unique innovation called the Bud Ground Cooler. This first-of-its-kind cooler was created in partnership with BETC Paris and frog, and it has the ability to refrigerate drinks below 6°C without electricity.
As heat waves cause temperatures to soar in many parts of the world, there's a need to support countries that don't have regular access to electricity. In fact, the demand for cold beverages in developing countries has increased by approximately 14% over the last 10 years, and the Bud Ground Cooler has the potential to provide much-needed relief.
Electricity-Free Beer Fridges
The Bud Ground Cooler Needs No Electricity to Run in Hot Weather
Trend Themes
1. Sustainable Cooling Solutions - Developing cooling solutions that are energy-efficient and sustainable, like the Bud Ground Cooler, can cater to the rising demand for cold beverages in areas with limited access to electricity.
2. Off-grid Refrigeration - Developing refrigeration solutions that do not depend on electricity, like the Bud Ground Cooler, can cater to consumer needs in areas with limited access to electricity.
3. Eco-friendly Beverage Cooling - Eco-friendly beverage cooling, like the Bud Ground Cooler, is a trend that can appeal to environmentally conscious consumers who seek sustainable products and services.
Industry Implications
1. Beverage Industry - The Bud Ground Cooler is a disruptive innovation that can improve the supply chain of the beverage industry, reduce energy consumption, and offer sustainable cooling solutions that cater to diverse customer needs.
2. Outdoor Recreation Industry - Developing innovative cooling solutions, like the Bud Ground Cooler, can offer convenient and sustainable cooling options for outdoor activities and events, and reduce environmental impact.
3. Energy Industry - Creating off-grid refrigeration solutions, like the Bud Ground Cooler, can reduce the dependency on electricity, promote sustainable energy options, and provide access to cooling solutions in areas with limited access to electricity.