Bugs and people tend to appreciate very different living conditions, so it's encouraging to see a very uncomfortable fly featured in this Bref Disinfectant campaign. The bathroom cleaner advertises a "long lasting fresh scent" that one can expect will convert grubbier rooms into sweet-smelling spaces.
This poor insect becomes the victim of such a hygienic and olfactory transformation and he grasps and plugs his insect nose against the chemical fragrance. His pathetic animated presence remains incapacitated by this undesirable environment which places him unable to move from his perch on the edge of the toilet seat.
The TBWA\Central Asia & Caucasus advertising agency employed a fairly elementary form of visual representation, which would make any bug-hating homemaker quickly aware of the of the strength of the product behind the Bref Disinfectant campaign.
Insect-Asphyxiating Ads
This Bref Disinfectant Campaign Produces Pleasant Odors
Trend Themes
1. Chemical Fragrance Transformation - Disruptive innovation opportunity: Develop new technologies to transform unpleasant odors into enjoyable scents.
2. Animated Representation in Advertising - Disruptive innovation opportunity: Utilize advanced animation techniques to create impactful and memorable ad campaigns.
3. Hygienic Advertising - Disruptive innovation opportunity: Create advertising campaigns that highlight the importance of cleanliness and hygiene.
Industry Implications
1. Cleaning Products - Disruptive innovation opportunity: Introduce eco-friendly disinfectants that effectively eliminate odors while being safe for insects and humans.
2. Advertising - Disruptive innovation opportunity: Explore virtual reality advertising to create immersive experiences that resonate with consumers.
3. Pest Control - Disruptive innovation opportunity: Develop innovative insect repellents that target specific pests while minimizing harm to the environment.