If you are struggling to come up with the perfect present for your dad, this infographic listing brands for Father's Day is a great starting point. From a recent and extremely comprehensive study conducted by Y&R on today's dad, this chart focuses on the 'Top 10 Brands Desired by U.S. Dads.'
Apple, UnderArmour and Nike make the top three, with Netflix, Lexus, Lego, Levi's and Harley-Davidson being other notable mentions across a variety of price points when it comes to choosing brands for Father's Day.
The infographic also includes statistics on daddies as consumers. For example, 59% of dads want to be the first to try a new product, compared to 41% of moms. When it comes to mobile devices, location-based offers are what 81% are looking for.
Father-Favored Company Lists
This Infographic Highlights the Top 10 Brands for Father's Day Gifts
Trend Themes
1. Father's Day Gift Brands - Using the data collected by this study, create targeted marketing campaigns for the top 10 brands that fathers want on Father's Day.
2. Dad-centric Consumer Preferences - Analyze the differences in consumer preferences and spending habits of dads and moms in order to create more targeted advertisements that appeal to fathers.
3. Brand Loyalty in Fathers - Companies have the opportunity to earn the loyalty of fathers by providing them with products, services, and experiences that cater to their unique interests and needs.
Industry Implications
1. Consumer Electronics - Electronics companies like Apple can capitalize on the trend by offering discounts or deals on gadgets that are popular with dads.
2. Sports Apparel - Sports and athletic clothing companies like Under Armour and Nike could create dad-specific clothing lines with styles and features that appeal to fathers.
3. Automotive - Car companies like Lexus and Harley-Davidson can offer promotional deals or events targeted at dads who are interested in cars and motorcycles.