With more consumers opting to lead a plant-based lifestyle, due to dietary restrictions or lifestyle choices, brands are creating vegan versions of popular products to appeal to this demographic. Recently, Cadbury has expanded its portfolio to offer its consumers vegan Bournville finger, a nostalgic dark chocolate biscuit.
Katie Dade, senior brand manager for Cadbury Biscuits explained in the press release: "Cadbury Fingers are eaten by a third of Brits. Combining this much-loved product with a nostalgic brand like Bournville to create Cadbury Bournville Fingers will be an exciting launch for retailers and consumers alike.
"With consumers continuing to spend more nights in at home, we have seen an increase in shoppers looking for the perfect treat to share with others in their households. In particular, consumers are looking for products from trusted brands, such as Cadbury and Bournville, which deliver on both quality and taste, in a range of formats"
Classic Vegan-Friendly Chocolate Biscuits
Cadbury Recently Launched the Vegan Bournville Fingers
Trend Themes
1. Vegan-izing Popular Snacks - There is a growing trend of creating plant-based versions of popular snacks to appeal to a wider demographic of consumers with dietary restrictions.
2. Nostalgic Brand Revivals - Brands are bringing back nostalgic products in new and innovative ways to appeal to consumers looking for familiar flavors with a modern twist.
3. At-home Indulgence - With more consumers spending time at home, there is a trend towards indulgent treats that can be shared with household members and trusted brands that deliver quality and taste.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can take advantage of the growing trend of vegan-friendly options and nostalgic brand revivals to differentiate their products and appeal to a wider demographic of consumers.
2. Candy and Snacks - Companies in the candy and snack industry can innovate by introducing plant-based versions of their popular products, and leveraging nostalgic brands to offer familiar flavors with a modern twist.
3. Retail - Retailers can cater to the trend of at-home indulgence by stocking trusted brands that deliver quality and taste, and introducing new products that appeal to consumers looking for indulgent treats to share with others in their households.