With the start of Derby season just around the corner, Thorntons has announced the return of the Bourbon Ball Donut. Featuring a rich chocolate icing and a boozy bourbon cream filling, the donut provides a delicious way to celebrate the Kentucky Derby.
The Bourbon Ball Donut was created as part of a collaboration between Thorntons and chef Matt Jamie of Bourbon Barrel Foods. The donut itself feature a rich bourbon cream filling and a bourbon-flavored chocolate icing coating. The whole thing is then topped with a pecan for a delicious crunch. As the company explains in an official press release, the donut is meant "to translate the decadence and excitement of the Kentucky Derby into a single, tangible, delicious pastry."
The new donut demonstrates how chains can capitalize on regional events such as the Kentucky Derby by using locally inspired flavors.
Boozy Bourbon Donuts
The Bourbon Ball Donut Celebrates the Start of Derby Season
Trend Themes
1. Alcohol-infused Desserts - Creating desserts that incorporate alcoholic flavors and ingredients is a growing trend.
2. Collaborative Creations - Collaborating with local chefs or culinary experts to create unique food items is becoming a popular strategy for businesses.
3. Regional Event Marketing - Utilizing regional events as marketing opportunities to attract customers and create special limited-time products or services.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways of incorporating alcohol into different types of desserts and pastries.
2. Hospitality and Tourism - Hotels, restaurants, and tourist attractions can collaborate with local chefs or artisans to create exclusive food and drink offerings.
3. Event Planning and Marketing - Event planning and marketing companies can help businesses leverage regional events to create unique experiences and products for customers.