Generational Fashion Targeting
Boomers With Attitude Clothing Line
Kiss My Platinum AMEX; Wisdom & Cunning Always Trump Youth & Arrogance; Did I Sell Out? Hell No, I Bought it; Former Soccer Mom, Now Seasoned Hottie. Those are some of the attitudes expressed on the clothes offered at the newest online store for Boomers: Boomers With Attitude ( BWA ) Their in-your-face style is meant to send a message to those who aren't Boomers, and it is not a message of Peace and Love as you might expect.
Trend Themes
1. Boomer Fashion - Disruptive innovation opportunity: Create sustainable and inclusive fashion lines targeting the growing Boomer market.
2. Unconventional Attitude - Disruptive innovation opportunity: Design clothing that challenges societal norms and empowers individuals to express their unconventional attitudes.
3. Age-inclusive Messaging - Disruptive innovation opportunity: Develop marketing strategies and clothing brands that showcase the diversity and experiences of different age groups.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new segments within the fashion industry by catering to overlooked demographics like Boomers.
2. Marketing - Disruptive innovation opportunity: Create targeted marketing campaigns that challenge age stereotypes and promote inclusivity.
3. E-commerce - Disruptive innovation opportunity: Build online platforms that cater to niche markets and provide unique shopping experiences for specific age groups.