Book-Based Upcycled Art

Jimmy Turrell Recycles by Turning Forgotten Books into Art

Newcastle-based artist Jimmy Turrell takes a sentimental approach to illustrations and collages as he turns forgotten books into art. The creative bought 1,000 books on eBay on a whim, later finding out that they were "just a day away from being thrown into a skip."

Jimmy Turrell looked through the impressive and robust collection of print literature, ranging from 1920s ski manuals and retro scrapbooks of the Norwegian royal family. The lot belonged to the seller's late father who, it seems, had a wide scope of interests and was fond of the printing press. After selecting usable bits and pieces from the sizable collection, Jimmy Turrell turned the books into art. The result is a series of stunningly vintage collages, boasting quotes and superimposed illustrations.
Trend Themes
1. Upcycled Art - Turning forgotten books into art presents a disruptive innovation opportunity for artists and craftsmen to repurpose discarded materials into unique and eco-friendly creations.
2. Sentimental Illustrations - Creating sentimental illustrations and collages from vintage books allows artists to tap into nostalgia and appeal to a market seeking unique and nostalgic art pieces.
3. Vintage Collages - The creation of vintage collages using quotes and superimposed illustrations from old books offers a nostalgic and visually appealing art style that can resonate with a wide audience.
Industry Implications
1. Art and Crafts - The art and crafts industry can explore the opportunity to create and market upcycled book-based art as a sustainable and unique option for consumers looking for eco-friendly art pieces.
2. Home Decor - The home decor industry can incorporate upcycled book-based art into their products, offering consumers a nostalgic and eco-friendly choice to decorate their living spaces.
3. Print Publishing - The print publishing industry can leverage the trend of sentimental illustrations and vintage collages to develop books or publications that combine artistic visuals with meaningful quotes, catering to a niche market of art enthusiasts and book collectors.

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