Samsung’s latest ads show off the powerful motion capture of the NV100 in extreme fashion. Imagine a camera that can capture motion so quickly, it can split the human body into pieces. In these print ads, the Samsung NV100 zeroes in on the moving subject of the photo so acutely as to chop it into bits.
The ads were created by advertising agency Cheil Worldwide, New Delhi, India with creative direction by Prathap Suthan, Viral Pandya, Aneesh Jaisinghani, Sambit Mishra, Aneesh Jaisinghani, and Viral Pandya. The copy was written by Sambit Mishra.
Mutilated Camera Campaigns
Samsung NV100's Extreme Motion Capture Ads
Trend Themes
1. Extreme Motion Capture - Opportunities for developing cameras and software that can capture motion even more accurately and precisely, enabling new applications and use cases.
2. Graphic Advertising - Opportunities to create advertising campaigns that shock and grab attention through unique and graphic visual elements, pushing the boundaries of traditional advertising aesthetics.
3. Fragmented Imagery - Opportunities to play with the visual language of photography and videography through fragmentation and manipulation of the image, breaking down traditional notions of photographic representation.
Industry Implications
1. Camera and Photography - Opportunities for camera and photography companies to invest in R&D to develop more advanced and innovative motion capture technologies.
2. Advertising - Opportunities for advertising agencies and companies to push the boundaries of traditional advertising aesthetics and create ads that shock and grab attention through unique and graphic visual elements.
3. Media and Entertainment - Opportunities for media and entertainment companies to experiment with fragmented imagery and explore new visual languages in photography and videography.