The Body Shop is known for its relatively affordable beauty and skin care products that appeal to a wide range of demographics and the brand is now offering a festive, beauty-related advent calendar.
There are two calendars being offered in the collection, with the first being red and gold in its theme. The beauty calendar features a variety of skincare products, with everything from green tea shower gel, vitamin e moisture cream and youth serums, to white bath globes, a nail file and an eyelash curler. The other calendar The Body Shop is offering features green and gold branding, is less expensive than the first and offers shower gels, luxurious moisturizers, nail polish and more.
By creating a comprehensive beauty calendar that caters to people with both large and small budgets, The Body Shop is able to ensure that it remains able to cater to various demographics.
Skincare-Based Advent Calendars
The Body Shop is Providing Festive Beauty Advent Calendars
Trend Themes
1. Affordable Festive Beauty - Creating beauty advent calendars that are both affordable and festive can tap into the growing demand for holiday-themed skincare products.
2. Inclusive Skincare Offerings - Providing skincare products of varying price points and demographics in advent calendars can attract a wider range of customers.
3. Expanding Advent Calendar Market - The introduction of skincare-based advent calendars expands the traditional advent calendar market to include beauty enthusiasts.
Industry Implications
1. Skincare - Skincare brands can explore creating their own skincare advent calendars to capitalize on the trend and offer customers a unique experience.
2. Beauty Products - Beauty brands can incorporate skincare products into their existing advent calendars to provide a diverse range of beauty products for customers during the holiday season.
3. Gift and Seasonal Products - Companies in the gift and seasonal products industry can consider adding skincare-based advent calendars to their product offerings, capturing the interest of consumers looking for unique and festive gifts.