There are more lives being thrown away by smoking every month than there are garbage cans in New York City. To illustrate that point, the Truth campaign dumped fake body parts into dozens of garbage cans throughout NYC. On each garbage can was a little label that informed users about the cause.
Want to see the same concept but more morbid? PETA slaughtered (fake) humans earlier this year.
Body Parts in Garbage Cans for The Truth Campaign
Body Parts In Garbage Cans For The Truth Campaign
Trend Themes
1. Shockvertising - Opportunity for shockvertising campaigns that use morbid and visceral imagery to drive attention and spread awareness around social causes.
2. Visualization - Opportunity for using creative visualization strategies to drive home statistical data around social causes, such as placing fake body parts in garbage cans.
3. Cause Marketing - Opportunity for companies to partner with social causes to drive awareness, such as labeling garbage bins with messages about the dangers of smoking.
Industry Implications
1. Public Health - Opportunity to leverage novel marketing tactics like shockvertising and cause marketing to raise awareness of public health issues, such as the dangers of smoking.
2. Non-profit - Opportunity to use creative visuals to make noise while gaining attention, increasing public interest and support in social causes.
3. Advertising - Opportunity for advertising teams to leverage bold marketing strategies to create buzz and interest around public health campaigns aimed at raising awareness of smoking-related health issues.