The Blumarine Fall 2013 collection was a critical part of this year's Milan Fashion Week. The brand introduced its dainty couture collection at the event, prompting audience members and critics to do away with the common love of black and grey during the autumn months.
While these light Easter egg tones would be most often tied to the spring season, Blumarine has made the case for their continued relevancy throughout the year. The label accomplished this feat by way of its short tiered floral dresses, loosely flowing skirts and peplum additions. The majority of these pieces came clad in ivory and ice blue shades, enabling shoppers to choose from an assortment of youthful girly looks.
Edgy Easter Egg Apparel
The Blumarine Fall 2013 Collection is Dainty and Light
Trend Themes
1. Year-round Pastels - The trend towards year-round pastels presents an opportunity for fashion brands to experiment with fresh color palettes for each season.
2. Soft Couture - The Blumarine Fall 2013 collection's emphasis on delicate fabrics and flowing silhouettes signals a desire for a softer, more feminine brand of couture.
3. Youthful Peplum - Peplum additions to traditional cuts create a youthful, playful silhouette that fashion brands can experiment with.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend towards year-round pastels by offering fresh color palettes for each season.
2. Luxury Fashion - The soft couture trend presents an opportunity for luxury fashion brands to position themselves as feminine, delicate alternatives to more traditionally masculine lines.
3. Eveningwear - The playful silhouette of peplum and short tiered floral dresses is well-suited to eveningwear and presents an opportunity for brands to capitalize on this trend.