Blue Sun Corporation has launched the ‘BLUE SUN Energy Drink,’ a new energy beverage designed to provide consumers with a blend of caffeine, B vitamins, and essential nutrients to get through their day. Together, these components increase alertness and attention while minimizing weariness and stress. There are two flavors of BLUE SUN Energy Drink: ‘Original’ and ‘Zero Sugar.’ A handy 8.4 fl oz (250 ml) container offers BLUE SUN Energy Drink at major shops and convenience stores around the country.
"We are excited to introduce BLUE SUN Energy Drink to the market," said Richard H. Davis, President and CEO of Blue Sun Corporation. "We believe that this new energy drink will be a game-changer in the industry, offering consumers a healthier and more effective alternative to traditional energy drinks."
Fatigue-Reducing Energy Beverages
Blue Sun Corporation Launches the 'BLUE SUN Energy Drink'
Trend Themes
1. Fatigue-reducing Beverages - There's an opportunity to develop new and innovative ingredients that reduce fatigue in energy drinks.
2. Zero Sugar Energy Drinks - Developing a zero-sugar version of an energy drink is a potential opportunity for disruptive innovation in the industry.
3. Essential Nutrients in Energy Drinks - The inclusion of essential, healthy nutrients in energy drinks is a trend likely to continue as consumers look for healthier alternatives to traditional energy drinks.
Industry Implications
1. Energy Drink Industry - The energy drink industry has an opportunity to innovate by developing healthier alternatives with better active ingredients, but retaining the kick/concentration effects.
2. Wellness Industry - There's an opportunity in the wellness industry to develop healthier and non-harmful caffeine products, like an energy drink packed with vitamins.
3. Beverage Retail Industry - Retailers are always looking for the next big beverage trend, and introducing new flavors and innovative ingredients to the market will help disrupting this highly-competitive industry.