Ice Cofee-Infused Beers

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The Blue Moon Ice Coffee Blonde Was Released Nationwide

As intriguing and unusual beer infusions become more popular, one company has set itself apart with the launch of the Blue Moon Iced Coffee Blonde. This exciting new beer fuses Blue Moon's famed blonde beer with a robust coffee aroma for a unique and unprecedented palate experience.

This ice coffee-infused beer is one of the first pale coffee beers that has been launched nationwide and is described as "a well-balanced blonde wheat ale with a touch of honey, brewed with fair-trade coffee beans that gives it a great coffee flavor and aroma." To create the Blue Moon Iced Coffee Blonde, the brand worked with Bever-based Luna Roasters to find the perfect decaf bean to use, meaning the pale ale will not actually contain any caffeine.
Trend Themes
1. Beer Infusions - Opportunity to explore new and unique flavor combinations by infusing beer with other ingredients.
2. Pale Coffee Beers - Potential to create a new category of beers that combine the flavors of coffee and beer.
3. Decaf Beer - Room for innovation in brewing decaffeinated beers for those who prefer to avoid caffeine.
Industry Implications
1. Craft Beer - Craft breweries can experiment with beer infusions to differentiate their offerings and attract beer enthusiasts.
2. Coffee Roasters - Collaboration opportunities for coffee roasters to supply beans for coffee-infused beers like the Blue Moon Iced Coffee Blonde.
3. Non-alcoholic Beverages - The trend of decaf beer presents an opportunity for the non-alcoholic beverage industry to develop innovative and flavorful alternatives.

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