Kilian Paris has just launched a new limited edition scent called Blue Moon Ginger Dash.
Blue Moon Ginger Dash is a unique fragrance for men inspired by Kilian Hennessy’s favorite summer cocktail: the Blue Lagoon. The scent is meant to deliver a fresh flash of lemon essence and vodka that will call to mind those long summer nights. In addition to lemon and vodka, the scent also includes organic ginger essence from Madagascar, white musk, and Ambroxan. The whole thing is then packaged in an art deco-style bottle that references crystal cocktail tumblers.
Blue Moon Ginger Dash is just the latest addition to Kilian Paris' growing collection of cocktail-inspired fragrances. Other scents in 'The Liquors' collection include Angels' Share, Apple Brandy on the Rocks, and Roses on Ice.
Citrusy Cocktail-Inspired Fragrances
Kilian Paris Just Launched Its New Blue Moon Ginger Dash
Trend Themes
1. Cocktail-inspired Fragrances - Creating fragrances inspired by popular cocktails is a unique way to add a fun and playful aspect to the perfume industry.
2. Organic Ingredients in Fragrances - Using organic ingredients in fragrances, such as the organic ginger essence in Kilian Paris' Blue Moon Ginger Dash, is a trend that showcases the importance of sustainability in the beauty industry.
3. Luxury Limited Edition Scents - Limited edition scents, like Kilian Paris' Blue Moon Ginger Dash, can create a sense of exclusivity and increase demand for luxury fragrance brands.
Industry Implications
1. Fragrance - The fragrance industry can benefit from the trend of creating cocktail-inspired fragrances to appeal to a younger, more diverse demographic.
2. Organic Beauty - The use of organic ingredients in fragrances, as seen in Kilian Paris' Blue Moon Ginger Dash, can be a disruptive innovation opportunity in the organic beauty industry for brands that want to promote sustainability in their products.
3. Luxury Fashion - The trend of limited edition scents, like Kilian Paris' Blue Moon Ginger Dash, can provide a disruptive innovation opportunity for luxury fashion brands to create a sense of exclusivity and increase consumer's perceived value of their products.