BLOOM is a magazine, blog, newsletter and speaker series that aims to engage parents of children with disabilities. Parenting is hard enough for anyone, but parents of children with disabilities face specific challenges, which is why it's useful for them to tap into an information resource and network for support and knowledge.
Created by the Holland Bloorview Kids Rehabilitation Hospital in Toronto, BLOOM magazine is published twice a year and covers a wide variety of topics and resources of interest to parents of children with a wide array of disabilities -- both physical and developmental.
What's great about BLOOM magazine is that editorial decisions rely on a committee consisting of both parents and professionals, who brainstorm story ideas, network with families and organizations and come up with the magazine editions, before generating feedback.
Disability Parenting Magazines
The BLOOM Magazine and Blog Supports Parents of Disabled Children
Trend Themes
1. Disability Parenting Communities - Creating online communities for parents of children with disabilities to share resources and support each other has disruptive innovation opportunities in the form of interactive digital tools and personalized content.
2. Accessibility Technology for Children - Developing and improving accessibility technology for children with disabilities presents innovation opportunities, including assistive devices, e-learning tools, and personalized learning algorithms.
3. Inclusive Marketing and Advertising - Inclusive marketing and advertising that acknowledges and celebrates the diversity of all types of families and individuals, including those with disabilities, can disrupt traditional advertising methods and open up new markets and audiences.
Industry Implications
1. Publishing - Publishing companies can tap into the market for disability parenting magazines and blogs by offering personalized content and innovative digital tools to enhance the reading experience.
2. Medical Devices and Assistive Technology - The demand for affordable and innovative medical devices and assistive technology for children with disabilities creates opportunities for companies in this industry to develop products that cater to individual needs and enhance quality of life and independence.
3. Marketing and Advertising - Marketing and advertising agencies can expand their reach and impact by creating inclusive campaigns that reflect and celebrate diversity, including individuals and families with disabilities.