Entitled 'Walk the Walk, Talk the Talk,' this BLEND Magazine editorial was shot by photographer Jason Kim and styled by Sonny Groo.
Male models Jullien Herrera, Chris Swoszowski and Vali Cosa are featured in the spread wearing a mixture of different Fall/Winter 2010 clothing, ranging from winter suits to denim from Hugo Boss. Be sure to check out the gallery for more shots from the BLEND Magazine spread.
Implications - The recent recession prompted budget-conscious consumers to make affordable purchases at thrift stores. This led to a resurgence of vintage fashions that customers appreciate for their rare and unique features. Companies can appeal to fashionable demographics by incorporating elements of antiquity into their product designs.
Vintage Menswear Pictorials
The 'Walk the Walk, Talk the Talk' BLEND Magazine Editorial
Trend Themes
1. Vintage Revival - Companies can capitalize on the renewed interest in vintage fashion by incorporating antique designs into modern products.
2. Budget-conscious Style - Consumers' desire for affordable, unique clothing items offers opportunity for companies offering sustainable and/or vintage fashion options.
3. Editorial Spread Inspiration - Fashion companies can look to editorial spreads for inspiration on how to style and showcase their products in a visually compelling way.
Industry Implications
1. Fashion - Fashion companies can offer retro-inspired designs or incorporate antique elements into their products to appeal to a vintage-loving demographic.
2. Thrift Stores and Secondhand Retailers - Thrift stores and secondhand retailers can take advantage of the renewed interest in vintage fashion by curating and marketing novel and unique pieces.
3. Photography - Photographers can explore the potential of editorial spreads for fashion companies, helping to visually showcase their products and ideas in a captivating manner.