BLACKPINK is the newest Oreo collaborator, and the group’s custom treats are fittingly packaged in a pink wrapper. With pastel pink cookies and black filling, the classic sandwich cookie appears to be getting a K-pop-inspired makeover. This will be an Asia-exclusive release, with the cookies launching in Indonesia, the Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea starting in 2023.
"Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of K-pop and its far-reaching influence on Asian culture," Oreo shared in a statement. "BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play."
Kpop-Backed Cream Cookies
Oreo Taps BLACKPINK for its New Black and Pink Cookies
Trend Themes
1. K-pop Branded Products - Incorporate K-pop branding into products to increase appeal to Asian consumers.
2. Musician-backed Food Products - Collaborate with popular musicians to create custom food products and spark consumer engagement.
3. Limited Edition Food Releases - Create limited edition food releases to generate excitement and drive sales among specific demographics.
Industry Implications
1. Food and Beverage - The food and beverage industry can collaborate with musicians to create branded food products and drive sales.
2. Music and Entertainment - The music and entertainment industry can expand its brand and generate revenue by partnering with food companies to create limited edition releases.
3. Marketing and Advertising - Advertisers can utilize endorsements from popular musicians to create engaging marketing campaigns and spark consumer interest.