With Black Friday soon approaching, brands like Staples Inc. are preparing for the influx of customers that will occur both in-stores and online.
Some of the most popular items that consumers shop for on Black Friday are technology related due to their markdowns. An ad posted by 'Best Black Friday' reveals that this year, Staples will be offering free shipping on all of its online orders – which begins on the day of Thanksgiving. Staples will also be offering significant markdowns on TVs, smartphones, tablets, laptops, desktops as well as some other miscellaneous items.
By taking advantage of the popularity of tech deals during this holiday season, Staples is able to ensure that its customers are satisfied with its Black Friday offerings.
Black Friday Office Deals
Staples is Offering a Multitude of Tech Deals for Black Friday
Trend Themes
1. Online Tech Deals - Staples Inc. is offering free shipping to online orders on Black Friday, highlighting the need for online tech deals amid the pandemic
2. Markdowns on Electronics - Staples Inc. offers markdowns on various gadgets and electronic devices this Black Friday to attract customers amid the pandemic
3. Contactless Shopping - As Staples Inc. encourages online shopping of gadgets, the trend of contactless shopping amid the pandemic could emerge as a new shopping norm
Industry Implications
1. Retail - As brands like Staples Inc. introduces new ways of offering holiday deals, retail is expected to undergo a massive transformation in the coming year
2. E-commerce - With the growth of online shopping, e-commerce stores could explore new ways to offer discount deals and collaborate with retail stores on Black Friday deals
3. Technology - The trend of online shopping for technology gadgets due to the pandemic has created opportunities for innovation and new product development in the technology industry