This ad from the advertising agency Euro RSCG out of Mumbai, India is just plain nasty. The message has to do with hygiene and a liquid hand wash and the shock value of the visuals clearly goes through the roof so I thought I'd share the pain with as many folks as possible. Enjoy.
Implications - People are accustomed to seeing over thousands of ads daily--whether it is online, outdoors, in print, or on television. This high exposure makes it hard for ads to grab people's attention. Using shockvertising elements will spark curiosity in consumers to find out more about the product. Businesses should incorporate elements of shockvertising in their campaigns to grab consumers' attention.
Hygienic Shockvertising
Ads Show Value of Sanitizers
Trend Themes
1. Shockvertising - Using shock value elements in ads to capture consumers' attention
2. Hygiene Awareness - Promoting and educating consumers about the importance of hygiene through advertising
3. Unconventional Ads - Creating ads that break the norm to stand out and convey a message effectively
Industry Implications
1. Personal Care Products - Opportunity to promote and highlight the value of sanitizers and other hygiene products through unconventional and shocking advertisements
2. Advertising - Incorporating shock value elements in ads to increase engagement and effectiveness for clients
3. Healthcare Services - Using unconventional advertising to promote hygiene awareness and encourage preventive measures among the general public