Bioplants, the French potted aromatic herbs specialist, has successfully launched its Inouï microgreen range in the fruit and vegetable sections of supermarkets in western France. Bioplants innovates by offering kitchen-pickable microgreens, providing the natural and fresh flavors of garden-grown produce. This approach aims to enhance the product's shelf life, offering consumers a convenient and fresh culinary experience in their kitchens.
"This allows consumers to have ultra-fresh microgreens since they are alive in their trays. If watered properly, they can be kept for up to 2 weeks," explained Camille Bisson, Bioplant's marketing project manager.
Bioplants envisions a future expansion of its existing range, with plans to introduce new varieties that are not only "aesthetically pleasing" but also promise to be delightful and surprising in taste.
Ready-to-Pick Microgreen Varieties
Bioplants Introduces Its Inouï Microgreen Range in Supermarkets
Trend Themes
1. Kitchen-pickable Microgreens - Bioplants innovates by offering kitchen-pickable microgreens, providing the natural and fresh flavors of garden-grown produce.
2. Enhanced Shelf Life - Bioplants' approach aims to enhance the product's shelf life, offering consumers a convenient and fresh culinary experience.
3. New Varieties with Surprising Taste - Bioplants plans to introduce new varieties that promise to be delightful and surprising in taste, expanding their existing range.
Industry Implications
1. Aromatic Herb Farming - Bioplants, the French potted aromatic herbs specialist, introduces kitchen-pickable microgreens to enhance the industry.
2. Supermarkets - Supermarkets benefit from Bioplants' innovative microgreens that have an enhanced shelf life, providing consumers with a convenient and fresh culinary experience.
3. Culinary Experiences - Bioplants' introduction of new microgreen varieties with surprising taste opens up opportunities for delightful and innovative culinary experiences.