Bilibo
One of Japan's Hottest Toys for 2007
Bilibo is becoming one of the hottest toy trends for 2007 among the Japanese even though it's a Swiss design. It's simple design hides the fact that children can enjoy it in a number of ways. The Bilibo is made from durable plastic and can be used indoors or outdoors. Fill it with sand, water, snow, whatever! It's great as a child's building tool but it is also a spinner or just a seat for your child. It can be worn on the back and your child is instantly a turtle! They can be stacked together to make Bilibo faces or make round ball structures with solid building materials like snow so your child can make perfectly round snowballs the size of their head! This toy seems so simple, but it looks pretty awesome. Bilibo is quickly gaining global momentum and has a large distribution list according to their website.
Trend Themes
1. Multifunctional Toys - Designing toys that can be used in multiple ways, such as a seat, spinner, or building tool, provides an opportunity for innovation in the toy industry.
2. Outdoor Play - Creating toys that are durable and can be used outdoors in a variety of environments allows for innovation in the outdoor recreation industry.
3. Minimalistic Design - Incorporating minimalist design elements into toy designs can allow for more creative and open-ended play experiences, creating opportunities for innovation in the toy design industry.
Industry Implications
1. Toy Industry - The Bilibo toy demonstrates the potential for innovation in designing versatile and simple toys that can be used in creative ways.
2. Outdoor Recreation Industry - Designing toys that can withstand outdoor environments and provide versatile play options can create innovation opportunities in the outdoor recreation industry.
3. Design Industry - Minimalistic designs in toy design as demonstrated by the Bilibo toy can inspire opportunities for innovation in the design industry.