Burgerville is making a splash this winter with its fan-favorite Big Sassy Cheeseburger.
Perfect for those who like a little bit of heat (but not too much), the Big Sassy Cheeseburger packs just a tiny punch. The burger consists of a quarter-pound local Northwest Country Natural Beef topped with slightly spicy Mama Lil’ peppers, bacon, sharp Face Rock Aged White Cheddar, fresh lettuce, tangy red onions, and savory garlic aioli. The burger pairs perfectly with the brand's Truffle Parmesan Waffley Fries, which consists of Burgerville's popular Waffley Fries topped with White Truffle Oil, White Truffle Salt from Jacobsen Salt Co., and parmesan cheese.
Both the Big Sassy Cheeseburger and Truffle Parmesan Waffley Fries, as well as the new Peach Ginger Sweet Tea, are available now through February 19, 2024.
Slightly Spicy Cheese Burgers
Burgerville's New Big Sassy Cheeseburger is a Little Spicy
Trend Themes
1. Spicy Gourmet Burgers - The Big Sassy Cheeseburger offers a slightly spicy twist on a classic favorite, appealing to consumers who desire a little heat in their burger experience.
2. Gourmet Fries with a Twist - The Truffle Parmesan Waffley Fries take ordinary fries to new heights with the addition of gourmet ingredients like truffle oil and parmesan cheese, elevating the fries to a more indulgent and upscale experience.
3. Innovative Beverage Flavors - The new Peach Ginger Sweet Tea introduces a unique flavor combination, catering to consumers looking for refreshing and unconventional options in their beverage choices.
Industry Implications
1. Fast Food - The introduction of the Big Sassy Cheeseburger and Truffle Parmesan Waffley Fries presents an opportunity for fast food chains to elevate their menu with gourmet and slightly spicy options, appealing to customers seeking a more elevated dining experience.
2. Gourmet Food - The use of gourmet ingredients and unique flavor combinations in the Big Sassy Cheeseburger, Truffle Parmesan Waffley Fries, and Peach Ginger Sweet Tea opens doors for gourmet food establishments to offer new and exciting options to their customers.
3. Beverage Industry - The Peach Ginger Sweet Tea taps into the trend of innovative and unexpected beverage flavors, providing opportunities for beverage companies to create enticing and refreshing options that cater to consumers' desire for unique taste experiences.